Nothing happens until there is a sale.
Nothing Happens Until There is a Sale
That is the first concept – the first of nine – in Allen B. Bostrom’s book ‘In the Black”. In this book, Allen Bostrom outlines the nine principles to make your accounting practice more profitable.
In this episode and the following three, Roger Knecht of the Universal Accounting Centre in Utah, USA, will walk you through these nine concepts.
Please listen in as these show notes don’t list the insights Roger shares in this episode.
To listen while you drive, walk or work, just access the episode through a free podcast app on your mobile phone.
‘In the Black’
Allen Bostrom’s book ‘In the Black’ outlines nine concepts to make a business profitable, any business, including your accounting practice. Allen Bostrom’s father Alf Bostrom – also known as ‘The Turnaround King’ – developed these nice concepts.
The framework is divided into three sections: Marketing, Operations and Accounting, each consisting of three concepts, one short-term, one medium-term and one long-term.
Allen Bostrom has also written a second book “From Red to Black in 30 days” which is hands-on about what to do within 30 days if a disaster is imminent. We briefly touch on this but our focus is on the nine concepts outlined in ‘In the Black”.
Nothing Happens Until There is a Sale
This is the first concept of the nine. The short-term goal within Marketing and Sales. In the end, it is all about sales. Engage every asset in the business to make sales. Involve and train every employee in the sales process. Aim to increase sales every day.
Treat every customer as a new customer. Never think that they are all the same. What works with one customer may not work with the next.
Please listen in for more.
In the next episode, ep 378, we will cover the medium-term and long-term concepts of marketing. And then in ep 379 and 380 production and accounting.
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